About us

What we offer

Our method of working

Facts about Bas

Swedish Version

  

Bas is a strategic brand- and design agency. Through innovation, design and commercial thinking we develop brand identities, store concepts and packaging. It’s self-evident to us that that the digital and the physical meeting with the consumer goes hand in hand and is built on a solid knowledge of commercial retail requirements.

It’s the result that counts

The results achieved by our clients speak for themselves. It’s no coincidence that a positive development happens to be connected to innovation in times when consumer behaviour is no longer the same as we are used to.
A commercial understand of your consumers mind set is crucial for knowing how to satisfy them. We are very proud to having some of the most successful retail companies in different types of business as our clients.  Both Clas Ohlson, Mekonomen and Willys are experiencing high growth and profitability.

Consumer knowledge is crucial

Many companies are today thinking about social medias and web dialogues. The reason being new consumer behaviour and old tools for creating sales and dialogue that no longer works as efficiently as they used to.
Our unit Bas Discover, has several years experience of identifying new consumer behaviour and commercial trends and converting these into concrete business opportunities. Our Trend Reports and Workshops in combination with commercial analysis of digital interfaces and retail stores provide the foundation for new profitable developments.

Long experience of Retail

For many years BAS has worked with some of the worlds most successful retailers and retail brands such as IKEA, H&M, Clas Ohlson, ICA and Stadium. We have consultants with personal experience of retail and every day brand management. This means that we can claim that no other design or brand agency can beat us when it comes to combining innovation with solid commercial retail knowledge.