Client

Adara/Apoteket Shop

Project

Creating a new store concept for Apoteket shop focusing on wellbeing, inspiration, and credability.
To create store campaigns for Apoteket Shop to visualise the new concept.

Scope

A new concept for Apoteket Shop including new store identity, in store communication, bags, new uniform and a new visual expression for Apoteket Shop´s in store campaigns.

Delivery

Store identity, in store campaigns, store communication, bags and clothes.
Since the pilot store opened in February 2005, 37 stores have been built.