Client

Axfood/Willys

Project

The development and implementation of a design strategy for the Willys brand.

Scope

New logotype, unique type face, graphic identity and packaging design.

Delivery

New logotype for Willys own product brand, development of unique type face "Akzidenz Grotesk Willys". New graphic manual and design guidelines. More than 1000 unique packages have been produced since Bas started working in 2002.