Client

Bjäre Hembygd

Project

Development of strategy and packaging concept for the company's early produce products. Positioning of the product in the stores.

Scope

To create a packaging series that reflects the high quality of Bjäre Hembygd's early produce and repositions the products from the "potato corner" of the store to the vegetable counter. The packaging has to handle the special demands of early produce in a flexible way.

Delivery

Packaging series. Display and sales materials.