Client

BRIO

Project

As a part of the development of the new brand strategy for BRIO, Bas has together with a team of free-lancers developed a new brand identity for BRIO. This includes redesign of the traditional BRIO logotype as well as adding a new typographical version of the logo. The new identity also includes a symbol, a pattern and a new colour range for both graphics and products as well as a new style photography and a tone of voice for the copy. A new packaging design is also being developed for BRIO toys.

Scope

New identity that includes a symbol, a pattern, a new colour range for both graphics and products as well as a new style of photography, tone of voice for the copy and a new packaging design for BRIO Toys.

Delivery

New identity, a pattern, a new colour range, a new style of photography, tone of voice for the copy and a new packaging design for BRIO Toys.