Client

Guld! is a newcomer on the Swedish goldsmith market, providing a selected jewellery assortment as well as individually created items.

Project

Store concept.

Scope

To fill the market gap between cheap budget retailers and high street “überpremium” goldsmiths.

Deliviery

An entire store concept, including the conceptual idea, interior design, graphic identity, tone of voice, commercial area planning and communication.
 
The first stores opens December 2008 in Kista Galleria and Tyresö Centrum.