Client

Lindex

Project

To design and implement Lindex' brand strategy in 400 stores in four countries. To give form to the Lindex brand during the physical meeting with the customer and to position the brand on the market.

Scope

The project includes logotypes for various retail concepts, sub-brands, store identity, packaging design and graphic communication concepts.

Delivery

New store concepts to match new sub-brands, new logotypes, new packaging design (socks, jeans, underwear). Graphic, architectural and commercial guidelines for Lindex' in-house agency.