Client

Malmö Aviation, local airline, servicing the larger cities in Sweden

Project

To develop a clear and consistent identity and expression for Malmö Aviation at the airports that it services, in order to strengthen the brand and build trust.

Scope

A strong and unifying identity. Communication of Malmö Aviations customer offer and values. Highlight upcoming special offers. Simplify the navigation/wayfinding for the travellers. Strengthen the communication of partnership offers such as "butler service", free newspapers and taxi service.

Delivery

Conceptual idea. Signage. Ticket office identity and communication. Navigation system and display units