Client

Mekonomen offers a broad assortment of automotive quality products. The range goes from spare parts to products from other phases of a consumer´s "car-life".

Project

Store concept
Corporate identity

Scope

To change the positioning from "spare parts supplier" to "provider of a modern car life".

Deliviery

An entire store concept, including the conceptual idea, interior design, graphic identity, tone of voice, communication, commercial area planning, navigation, signage and commercial calendar.
 
Corporate identity manual and a number of key application.

The first stores opens late fall 2008 applying various levels of the concept, from basic (communication/signage/commercial area planning) to flagship store (Norrköping).