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BRIO launches a new identity

As a part of the development of the new brand strategy for BRIO, Bas has together with a team of free-lancers developed a new brand identity for BRIO. This includes redesign of the traditional BRIO logotype as well as adding a new typographical version of the logo. The new identity also includes a symbol, a pattern and a new colour range for both graphics and products as well as a new style photography and a tone of voice for the copy. A new packaging design is also being developed for BRIO toys.

For more information please contact Cecilia Wellander.

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