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Congratulations Stadium Ski and Red Devil!

On January 24th a new Stadium Ski Brandstore and Red Devil store was opened in Åre. The first Stadium Ski concept store opened in Sälen 2 years ago, and has been a great sales success so far. BAS Brand Identity has develop a new format concept for the Stadium retail company. Interpreting the Stadium store concept, offering ski and leisure merchandise, into a very different environment than the normal Stadium stores.

BAS Brand Identity has in Åre for Red Devil reviewed and update the award winning retail concept introduced in Stockholm by BAS in 1998 and Göteborg this autumn. Red Devil has now three stores in Sweden.

For more information please contact Johan Törnquist