 Atrium Fastigheter has given Bas Brand Identity and Urban Design the task to create a new fashion concept for PUB.
It is time for a new mini-department store and meeting spot for fashion and lifestyle in Stockholm! Atrium Fastigheter (commercial real estate company) has given Bas Brand Identity and Urban Design the task to create a new concept for PUB.
The new PUB department store will consist of a mix of fashion, beauty and leisure. The concept will target a young fashion oriented consumer with a disire for experiences. PUB shall attract the fashion seeking shopper that moves around the city of Stockholm, but also office workers in the immediate surroundings as well as tourists. The assignment for BAS and Urban Design (architects) is to develop a complete department store concept which includes the overall presentation of the PUB customer offer and all indoor design development.
For more information please contact Torbjörn Nordkvist
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