Client

Red Devil

Project

Review and update the award winning retail concept introduced in Stockholm by BAS in 1998. 

Scope

Adaptation of the renewed store design to an old bank office at Västra Hamngatan, Göteborg without loosing the unique Red Devil customer offer.

Delivery

A sensitive review of the furniture, a lower, yet dramatic retail lighting, putting focus where it should be. Twisting the shop inside out, the former bank vault is now the premium display area, where the Devil lives...