Client

Stadium Ski. Special format stores for the Nordic ski/alpine areas

Project

Develop a new format concept for the Stadium retail company. Interpreting the Stadium store concept, offering ski and leisure merchandise, into a very different environment than the normal Stadium stores.

Scope

A unique store concept based on Stadiums core values, focusing on different snow sports and leisure wear.

Delivery

Name and logotype. Storefront and signage in local materials, wood and stone. Image concept.Navigation and wayfinding. Product communication, functional aspects and customer benefits, materials and colours. Taking local context an functions such as melting snow, heavy boots etc. into consideration. Layout and customer journey incl. service centre, boot clinic and test centre.