Client

Stadium

Project

Bas has worked as strategic partner with Stadium for 20 years. From the point when Stadium was a local store in Norrköping to the Stadium of today which is Northern Europe's biggest retail chain in sports and sports fashion with an annual turnover of 2,500 MSEK.

Scope

Concept development, total store design.

Delivery

Everything except external marketing. Since 1987, 121 stores has opened in Sweden, 10 in Denmark and 8 in Finland.