Client

MIO

Project

To develop a retail design strategy in order to strenghten the physical meeting between the MIO brand and the customers.

Scope

Develop brand identity and in-store communication with the objective of strengtening both the customers relationship with the MIO brand and improve the conditions for mechanical sales.

Delivery

Design development of exterior identity including signage, brandcolours, flags and cars and vans. In-store communication comprising systems for navigation, product, price and service communication.
Design development of MIO bed studio. Bed textile packaging concept and design.

On Januari 25th, 2006 an entirely new store concept was launched in Kungens Kurva, Stockholm presenting MIO´s new Customer Offer through inspiration, presentaition of the range and new product communication.